AI agents now research, compare and buy for your customers, and they quietly fail on websites built for humans. Parlox shows you where they break, helps them through, and proves the revenue.
Parlox · ritualyard.com · Visit 48213
What your analytics sawSessions · today
SessionSource / mediumPagesDurationConversions
#48213(referral) / unknown32m 34s—
1session3pageviewsunknownreferrer
What actually happenedShopping agentvia ChatGPTbrowser session
Arrived0s · agent search
Ritual 4 page18s · /outdoor-sauna-4-person
Warranty41s · requested
Shipping1m 07s · inspected
Delivery date1m 52s · picker unusable
Journey ended at the delivery date picker. No cart, no abandoned-checkout event.$7,450 lost
Running shoesSize 10 · $129
couldn’t pick a sizebought elsewhere ↗
Running shoesSize 10 · $129
couldn’t pick a sizebought elsewhere ↗
From your side, almost nothing happened.
You don’t know it was an AI agent.You don’t know what it wanted to buy.You don’t know where it failed.You don’t know if it bought from a competitor.And you don’t know what it cost you.
One journey
Watch one agent try to buy a sauna.
The customer’s prompt to their agentsent to agent ↵
“Find me a four-person outdoor sauna under $8,000 that can be delivered to Austin within three weeks.”
Observe
It finds you.
Parlox recognizes the visitor as an AI agent and rebuilds what it did: the product page, the warranty, the shipping policy.
Diagnose
It gets stuck.
Your delivery calendar can’t be operated by software. Parlox flags the exact step, why it failed, and how often it happens.
Fix
It gets a straight answer.
Instead of fighting the calendar, the agent receives structured facts it can trust: in stock, $390 to 78701, arrives October 11–15.
Attribute
It buys, and you know.
The order is tied back to the agent and to the recovery. $7,450 that would have disappeared now shows up as revenue.
Your delivery calendar can’t be operated by software. Parlox flags the exact step, why it failed, and how often it happens.
Parlox · Journeys · ritualyard.comLive
Arrivedagent search
Ritual 4product page
Warranty5 years
Shippingto 78701
Delivery dateno selectable date
Checkout—
The delivery date picker can’t be operated by software.
To confirm “within three weeks”, the agent has to type a ZIP, choose an address from autocomplete, then pick a date in a calendar widget. It gives up at the calendar, before a cart exists, so your platform never records an abandoned checkout.
127 journeys failed here this month · 26% of agents who reached this step
Fix
It gets a straight answer.
Instead of fighting the calendar, the agent receives structured facts it can trust: in stock, $390 to 78701, arrives October 11–15.
The conversion infrastructure for AI commerce, from the first agent visit to the order it turned into.
Observe
See the customers your analytics can’t.
4,2134,2134,213AI visitors this month
discovery
2,089
high intent
731
failed
184
CGShopping agent · via ChatGPT/outdoor-sauna-4-personHigh intent
PXResearch agent · via Perplexity/compare/ritual-4-vs-cedar-proDiscovery
GMBrowser agent · via Gemini/checkout/deliveryFailed
Diagnose
Know exactly where they break.
Delivery calculator127
CAPTCHA53
“Installation included?” unclear41
Warranty only in a PDF29
Variant needs JavaScript18
Diagnose
Find the answers they couldn’t.
✓In stock?(answered)
✓Ships to 78701?(answered)
✓Shipping cost?(answered)
✕Installation included?(no clear answer found)
✕Outdoor-rated?(no clear answer found)
✓Returns?(answered)
Readiness audit. Competitors show delivery estimates on the product page. Yours hides them behind a shipping calculator.
Fix
Give agents a straight answer.
A structured layer for inventory, shipping, warranty and delivery, so agents don’t have to fight your human interface. Offers only ever follow your rules.
AvailabilityIn stockPrice$7,450DeliveryAustin, TX 78701 · $390Estimated arrivalOctober 11–15InstallationNot included
Your offer rules→ Offer sent: free shipping · valid 30 min
AttributeIllustrative
Proof in revenue, not mentions.
$412,600$412,600$412,600sales completed by AI agents · September
$412.6k$63k
Sep 1Sep 30
agent salesrecovered by Parlox
Sales completed by AI agents in September, running total (illustrative)
Date
Agent sales
Recovered by Parlox
Sep 7
$61,360
$4,586
Sep 14
$143,941
$14,022
Sep 21
$247,996
$30,056
Sep 28
$373,483
$54,413
Sep 30
$412,600
$63,000
Agent visits
12,481
Hit friction
742
Recovered
286
Orders
113
Recovered by Parlox (est.)
$63,000
Developers
One command. Any stack.
Custom, headless and enterprise commerce. Your team runs one command; agents show up in Parlox.
$ npx parlox init
✓store detected
✓agent detection on
✓journeys streaming
The mathIllustrative
You don’t need to recover them all.
Set your own numbers. Even a small share of agent journeys, recovered, pays for itself.
Recovered revenue per month$12,000$12,000$12,000
1,000 × 25% × 8% = 20 orders × $600
Recovered$12,000
Parlox (example)$1,000
Example based on a $20M/year store. Not a forecast.
The category
Parlox is not:
A chatbot for your website.
An SEO tool.
GEO or AI-visibility tracking.
A heatmap.
A negotiation bot.
Parlox is conversion infrastructure for machine customers.
2012
“Does our checkout work on mobile?”
A new kind of visitor needed its own funnel. Measuring it, then optimizing for it, became normal.
2026
“Does our checkout work for agents?”
This time the visitor isn’t deciding not to click your button. It may be software that can’t click it.